January 14, 2020

Aim & Objectives

Impact West London supports the positive connection between businesses and the community in West London. We create a bond and have an impactful agenda to support local communities on tackling the issues that determine social sustainability.

What does Corporate Social Responsibility (CSR) mean to Impact West London?
Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable – to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society including economic, social, and environmental. To engage in CSR means that, in the normal course of business, a company is operating in ways that enhance society and the environment, instead of contributing negatively to them.

Corporate social responsibility is a broad concept that can take many forms depending on the company and industry. Through CSR programs, philanthropy, and volunteer efforts, businesses can benefit society while boosting their own brands. As important as CSR is for the community, it is equally valuable for a company. CSR activities can help forge a stronger bond between employee and corporation; they can boost morale and can help both employees and employers feel more connected with the world around them.

In order for a company to be socially responsible, it first needs to be responsible to itself and its shareholders. Often, companies that adopt CSR programs have grown their business to the point where they can give back to society. Thus, CSR is primarily a strategy of large corporations. Also, the more visible and successful a corporation is, the more responsibility it has to set standards of ethical behaviour for its peers, competition, and industry.

Impact West London plan to support corporations in their CSR Objectives through:
Many business owners find it beneficial to craft a corporate social responsibility document. By putting plans for CSR in writing, both the owner of a small business, as well as employees, have a clear understanding of a company’s social responsibility goals and processes for achieving them. As teams and individuals within the organisation establish processes or make decisions, they can refer to the document to ensure consistency. We can help with…

Support and strengthen the voluntary and community sector in West London. We can bring together the public, private and voluntary sector to create new partnerships, generate more opportunity and drive the regeneration and growth of West London communities.

We do this by supporting businesses to bring their time, skills and expertise to support the vast, varied and stretched resources of our local community and voluntary sector. Our programmes are needs-led, helping to address some of the biggest challenges facing our society. We understand the issues facing West London, how our partners are working to tackle key social issues and how we, as being community involvement, can bring the skills, time and expertise of our corporate partners to work in partnership to tackle these issues. Our role is also to understand corporate shared value and help companies engage in the wider community through their employee volunteers, to make a real difference.

Engage our West London companies in the local unemployment agenda and help local, skilled but disadvantaged people find a good quality job within the network.

We create an Account Management model with your organisation to see the needs of your business alongside the needs of the community to find a robust strategy to identify the best possible workforce available for you.

Engaging young people with the world of work and providing them with opportunities to meet professionals can have significant results in improving their life chances. We do this with three key programmes:

Schools and Colleges: The Business Education for Schools (BES) programme currently operates in schools and colleges across West London. We bring together professionals from City and West London companies to develop the employability skills of students.

Higher Education: Working alongside university careers teams, we support students providing them with a range of opportunities to connect with professionals in the City and West London. This valuable work includes mock interviews, business mentoring and CV/LinkedIn reviews.

Mentoring: This programme matches students, in Year 10 and Sixth Form, to volunteer business mentors working in the City of London. Young people travel to their mentor’s office, where they work together to develop the knowledge and skills needed for their future education, training or careers, over a nine month programme.